If you are thinking about introducing Generative AI (GenAI) into your product, you need to also be thinking about how you are going to introduce GenAI into your pricing and packaging.

While web experimentation platforms can assist with simplistic, one-time tests, they are not designed to meet the evolving pricing needs of a business. Establishing a reliable infrastructure for pricing optimization is not only complex and expensive, but it also takes the company's focus away from improving its products. This article discusses why using web experimentation platforms for price testing is suboptimal and why it's optimal to have a platform specifically designed for price experimentation.

A Forbes Council post by Kirill Gugaev, VP of ML and Research of Corrily, sharing why Bayesian-style experimentation (multi-armed bandit) might be better than an A/B test.

Corrily’s mission to help companies use pricing as a growth lever has increasingly become more relevant this year, especially amidst the global economic situation. We spent the year deepening Corrily’s core product promise of price optimization, as well as listening to customer feedback and expanding into newer focus areas for the company. This article takes a look at key product capabilities that we rolled out in 2022.

Discounting is one of the most popular holiday strategies for businesses to meet their end-of-year sales goals. This article looks at different discounting techniques, delves into why subscription companies might want to discount, and offers a guide on how to effectively use discounts to drive business growth.

Market research, surveys, and price experimentation are some of the ways experts develop their pricing strategy. This article focuses on price experimentation and discuss the benefits of carrying out a good price testing program, when to start, what you need for successful experimentation, and the pitfalls to avoid.

A guest post by Kyle Poyar, OpenView Partner, in collaboration with Abel Riboulot of Corrily sharing five pricing insights that every PLG company needs to know—all supported by never-before-seen experimental data.

We sat down with the Strategy and Operations team of Australian unicorn Linktree to talk about their decision to overhaul their pricing and packaging strategy, why they experimented with pricing, and how they increased their LTV.

While rising inflation is a legitimate concern for SaaS companies, its effects can be mitigated by planning ahead and adapting prices the right way.

Pricing is more than just what the price should be. How you price products is also crucial.

You may be excluding customers and reducing your revenue by not understanding this.

Price localization isn't simply converting the price into a different currency. Understand what true localization is and why it is a key to maximizing conversions and revenue.

Price discrimination sounds like a bad thing, but we’re here to argue that when done correctly, price discrimination can be a very good thing.

We sat down with Per Harald Borgen, CEO of Scrimba AS, to talk about his experience with purchase power parity, why he thinks all companies should do it, and how he obtained 50% revenue growth from price optimization.