A guest post by Shah Choudhury, Senior Manager for Pricing Strategy at Salesforce, discussing different SaaS monetization models, and sharing best practices and solutions on how to leverage value metrics for your pricing and packaging.

Success in the highly competitive subscription industry hinges on differentiation and the ability to deliver personalized experiences to potential customers. Corrily's no-code paywall and pricing page builder offers a unique solution to subscription companies looking to optimize conversions through personalization and experimentation.

A guest post by Jurn van Wissen, Senior Product Manager (Monetization) at Veed.io, discussing the metrics that Product-Led Growth (PLG) companies have to focus on, and sharing best practices for using metrics in PLG.

In today’s article, we discover the power of trials in acquiring customers. We also dive into a comparative analysis of Stripe, Chargebee, and Recurly's trial offerings and uncover their strengths and limitations to help you choose a platform that supports your customer acquisition strategy.

A collaboration post between Jurn van Wissen, Senior Product Manager (Monetization) at Veed, and Alex David, co-founder and COO of Corrily discussing the challenges and considerations involved when pricing AI features. This is part of a larger series of conversations happening at Corrily around monetizing AI.

Experimenting with your prices and packages, especially when done right, allows you to increase your revenue and conversions, and ultimately, your customer’s lifetime value (LTV). We talk about why and how using an Experimentation Platform allows you to scale your experimentation efforts and lets you harness the efficiency of machine learning models and data sampling algorithms to make data-driven decisions.

We are thrilled to welcome Omar Nawaz to our advisory board, bringing invaluable expertise in subscriptions and billing to the Corrily team. Joining Kevin Novak and Harini Karthik on our advisory board, Omar's arrival strengthens our position in delivering even greater value to our customers.

Modifying prices for multiple segments can be an arduous task that requires duplicating plans for different regions, segments, and currencies. Corrily's Price Control Center provides an all-encompassing solution to manage and fine-tune subscription prices, enabling businesses to move nimbly in a fast-paced global market.

If you are thinking about introducing Generative AI (GenAI) into your product, you need to also be thinking about how you are going to introduce GenAI into your pricing and packaging.

While web experimentation platforms can assist with simplistic, one-time tests, they are not designed to meet the evolving pricing needs of a business. Establishing a reliable infrastructure for pricing optimization is not only complex and expensive, but it also takes the company's focus away from improving its products. This article discusses why using web experimentation platforms for price testing is suboptimal and why it's optimal to have a platform specifically designed for price experimentation.

A Forbes Council post by Kirill Gugaev, VP of ML and Research of Corrily, sharing why Bayesian-style experimentation (multi-armed bandit) might be better than an A/B test.

Corrily’s mission to help companies use pricing as a growth lever has increasingly become more relevant this year, especially amidst the global economic situation. We spent the year deepening Corrily’s core product promise of price optimization, as well as listening to customer feedback and expanding into newer focus areas for the company. This article takes a look at key product capabilities that we rolled out in 2022.

Discounting is one of the most popular holiday strategies for businesses to meet their end-of-year sales goals. This article looks at different discounting techniques, delves into why subscription companies might want to discount, and offers a guide on how to effectively use discounts to drive business growth.

Market research, surveys, and price experimentation are some of the ways experts develop their pricing strategy. This article focuses on price experimentation and discuss the benefits of carrying out a good price testing program, when to start, what you need for successful experimentation, and the pitfalls to avoid.

A guest post by Kyle Poyar, OpenView Partner, in collaboration with Abel Riboulot of Corrily sharing five pricing insights that every PLG company needs to know—all supported by never-before-seen experimental data.

We sat down with the Strategy and Operations team of Australian unicorn Linktree to talk about their decision to overhaul their pricing and packaging strategy, why they experimented with pricing, and how they increased their LTV.

While rising inflation is a legitimate concern for SaaS companies, its effects can be mitigated by planning ahead and adapting prices the right way.

Pricing is more than just what the price should be. How you price products is also crucial.

You may be excluding customers and reducing your revenue by not understanding this.

Price localization isn't simply converting the price into a different currency. Understand what true localization is and why it is a key to maximizing conversions and revenue.

Price discrimination sounds like a bad thing, but we’re here to argue that when done correctly, price discrimination can be a very good thing.

We sat down with Per Harald Borgen, CEO of Scrimba AS, to talk about his experience with purchase power parity, why he thinks all companies should do it, and how he obtained 50% revenue growth from price optimization.