Latest Articles
Pricing
Product
Customer Success
Pricing

Multi-Armed Bandit Vs. A/B Testing In SaaS Price Optimization

A Forbes Council post by Kirill Gugaev, VP of ML and Research of Corrily, sharing why Bayesian-style experimentation (multi-armed bandit) might be better than an A/B test.
Kirill Gugaev
Kirill Gugaev
VP of ML and Research
Originally published: 18/Jan/23
Product

Corrily: 2022 Year In Review

Corrily’s mission to help companies use pricing as a growth lever has increasingly become more relevant this year, especially amidst the global economic situation. We spent the year deepening Corrily’s core product promise of price optimization, as well as listening to customer feedback and expanding into newer focus areas for the company. This article takes a look at key product capabilities that we rolled out in 2022.
Corrily Team
Corrily Team
Originally published: 27/Dec/22
Pricing

How to Use Discounts to Drive Growth for a Subscription Business

Discounting is one of the most popular holiday strategies for businesses to meet their end-of-year sales goals. This article looks at different discounting techniques, delves into why subscription companies might want to discount, and offers a guide on how to effectively use discounts to drive business growth.
Corrily Team
Corrily Team
Originally published: 14/Dec/22
Pricing

Price Experimentation 101: A Guide to Finding the Best Growth Strategy For Your SaaS Company

Market research, surveys, and price experimentation are some of the ways experts develop their pricing strategy. This article focuses on price experimentation and discuss the benefits of carrying out a good price testing program, when to start, what you need for successful experimentation, and the pitfalls to avoid.
Corrily Team
Corrily Team
Originally published: 08/Dec/22
Pricing

How To Price Your PLG Product

A guest post by Kyle Poyar, OpenView Partner, in collaboration with Abel Riboulot, Co-Founder & CEO of Corrily sharing five pricing insights that every PLG company needs to know—all supported by never-before-seen experimental data.
Kyle Poyar and Abel Riboulot
Kyle Poyar and Abel Riboulot
Originally published: 22/Sep/22
Customer Success

How Linktree’s Culture of Experimentation Led to a 14% Increase in LTV

We sat down with the Strategy and Operations team of Australian unicorn Linktree to talk about their decision to overhaul their pricing and packaging strategy, why they experimented with pricing, and how they increased their LTV.
Corrily Team
Corrily Team
Originally published: 01/Sep/22
Pricing

Inflation in the Subscription Economy

While rising inflation is a legitimate concern for SaaS companies, its effects can be mitigated by planning ahead and adapting prices the right way.
Andrej Zukov Gregoric
Andrej Zukov Gregoric
Co-Founder & CTO
Originally published: 28/Jan/22
Pricing

What's in a Number? How to Use Pricing Psychology

Pricing is more than just what the price should be. How you price products is also crucial.
Therese Chua
Therese Chua
Head of Growth
Originally published: 29/Oct/21
Last updated:
02/Jun/22
Pricing

What Your Pricing Strategy Needs to 1.5X Your Revenue

You may be excluding customers and reducing your revenue by not understanding this.
Therese Chua
Therese Chua
Head of Growth
Originally published: 14/Oct/21
Pricing

Beyond Currency Conversion: What True Price Localization Looks Like

Price localization isn't simply converting the price into a different currency. Understand what true localization is and why it is a key to maximizing conversions and revenue.
Therese Chua
Therese Chua
Head of Growth
Originally published: 06/Oct/21
Pricing

Why Companies Price Discriminate and Why You Should Too

Price discrimination sounds like a bad thing, but we’re here to argue that when done correctly, price discrimination can be a very good thing.
Abel Riboulot
Abel Riboulot
Co-Founder & CEO
Originally published: 29/Sep/21
Last updated:
28/May/22
Customer Success

This Is What Scrimba Did to Increase Revenue by 50%

We sat down with Per Harald Borgen, CEO of Scrimba AS, to talk about his experience with purchase power parity, why he thinks all companies should do it, and how he obtained 50% revenue growth from price optimization.
Corrily Team
Corrily Team
Originally published: 22/Sep/21