We are delighted to announce the launch of Paywall Experimentation and Segmentation. Our new Paywall Experimentation feature allows subscription businesses to test various aspects of their paywall and pricing pages – from design, CTAs, copy, packaging, pricing, trial offers, and more.
Paywall Segmentation takes personalized user experience to the next level, enabling you to tailor specific paywalls for different markets, user segments, or even cohorts of users.
This allows you to take your paywalls and pricing pages one step further — from simply creating a dynamic and personalized paywall to experimenting and segmenting. Here's why this matters:
- Revenue Optimization: Experiment with different monetization strategies and tailor them to specific audiences for maximum profitability.
- Improved User Experience: Create personalized paywall experiences that cater to the preferences of different user groups.
- Data-Driven Strategy: Leverage insights from diverse markets and user interactions to refine your approach.
Segment your paywalls across different markets and user segments
Experiment with different versions of your paywall to increase conversion and revenue, and personalize user experiences
Key Features of Paywall Experimentation and Segmentation
- Design Testing: Experiment with layout and visual elements to engage different segments
- CTA Customization: Tailor CTAs for different markets to maximize conversion rates
- Copy Optimization: Adapt your messaging to resonate with specific user segments
- Pricing Flexibility: Test and set varied price points for different segments or regions
- Trial and Packaging Variations: Offer customized trial lengths and product bundles based on user preferences
Test various aspects of the paywall - from design, copy, CTA, pricing and packaging
Ready to take your monetization strategy to the next level? Sign up for a free trial and build your first paywall.