Webinar

Fireside Chat on the State of Monetization

Dive into the State of Monetization — everything from usage-based pricing, the impacts of AI and ML, emerging trends to pay attention to, and thoughts and predictions on the future of pricing with Edward Hartman, Co-Founder of LegalZoom, Partner at Simon-Kucher.

Some takeaways from the session are:

1️⃣ Build things not just for what people want, but for what people are willing to pay for.

2️⃣ Businesses face challenges when setting the right price for their products or services. Striking the right balance between pricing and product-market fit is crucial for long-term success.

3️⃣ It’s important to understand “willingness to pay” as an indicator of value. Businesses can use this metric to gauge what customers truly value and are willing to pay for. By repeatedly asking and learning what customers are willing to pay for, companies can uncover valuable insights that can lead to significant shifts in their business models and pricing strategies.

4️⃣ Tying usage metrics to value rather than just consumption is important. When a business can demonstrate that its product or service usage aligns with delivering value to the customer, it’s more likely to be highly valued by the customer.

5️⃣ People don’t pay for intrinsic value. They pay for the perception of value.

Some of the most innovative subscription companies trust us with their pricing

“Corrily’s flexible price experimentation platform was a great match for us. We were able to quickly test new ideas based on our business needs, and measure the results in real-time. Our last experiment with Corrily resulted in 14% improvement in LTV.”
George Turnbull
Senior Strategy and Operations Manager at Linktree
“Using Corrily has opened up a world of new possibilities for our business. The ability to experiment on different approaches to pricing has been a game-changer that we believe will benefit our customers while still helping us achieve our business goals. The technical setup was seamless and the integration with Chargebee makes pricing updates straightforward.”
Antony Pinshaw
Group Product Manager at Mosh
“We were looking for a long-term pricing partner to meet our growth needs and optimize prices worldwide. Corrily was able to quickly evaluate our current strategy, run price experiments, and make data-driven recommendations that propelled our business forward significantly”
Michael Stocks
VP Strategy and Operations, Linktree
“Price was always sort of a black box for us at IFTTT. Corrily has changed that by helping us understand our users’ willingness to pay, precisely how much should we charge them and the impact price movement has on our revenue metrics. They have been great business partners for us on this pricing journey!”
Erin Grogan
CFO, IFTTT
“Corrily was incredibly easy to set up. In just the first week, we saw a 45% uplift on conversions from our international traffic. Corrily helps us pick the best pricing strategy in each geography, using a rigorous data-driven methodology. The team works around the clock to provide us with insights, recommendations, and support.”
Ethan Yu
Co-Founder, Motion Inc.
“Thanks to Corrily, we managed to increase our revenue by 50%. There’s hardly anything you can do which has a higher ROI. Plus, it makes our product more accessible globally, so it is a no-brainer. I am also really impressed with their speed of execution and overall service. Whatever we’ve needed, they have done. I was so impressed by the service that I became an investor in the company.”
Per Harald Borgen
CEO, Scrimba
“Corrily’s flexible price experimentation platform was a great match for us. We were able to quickly test new ideas based on our business needs, and measure the results in real-time. Our last experiment with Corrily resulted in 14% improvement in LTV.”
George Turnbull
Senior Strategy and Operations Manager at Linktree
“Using Corrily has opened up a world of new possibilities for our business. The ability to experiment on different approaches to pricing has been a game-changer that we believe will benefit our customers while still helping us achieve our business goals. The technical setup was seamless and the integration with Chargebee makes pricing updates straightforward.”
Antony Pinshaw
Group Product Manager at Mosh